Succeeding despite this fierce competition forces brands to use intelligent insights to understand how their material is resonating with their audience and how those reactions are becoming conversions and revenue for the company. Considering that an estimated 81% of shoppers and 94% of B2B buyers will conduct online research before making a purchase, your position in the algorithm has quantifiable value for your brand.
This means that brands need to be even more attentive to how their company measures up to the competition on the SERPs, including measuring links with a backlink checker. More than three-quarters of both B2B and B2C companies use content marketing in their promotional efforts and at least 50% across both sectors say that they will be increasing their budgets in the coming year. Competition is fierce in the modern digital marketplace.
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